Filter Digital approached me about helping them communicate their Tribal Values in a fun and witty way. I began by sketching ideas on my cool Filter Notebook. Figuring out how to interpret "Celebrate Contribution.", "Love. Yes love." etc. was a lengthy process of mashing up very wild ideas. A LARPER riding a cat? Lucha Libre unlikely matches? I was a little worried that my nutty ideas would get rejected, but Filter was very open and supportive.

With concepts meant to motivate I wondered  "How far 'out there' could I go and not just motivate creative people, but inspire them as well?" There are a lot of talented people working for Filter and if anyone would get my wild ideas they would. 

Humor, I think, is the best way to inspire creativity. Plenty designers have taken the common motivational poster and added cute quotes. Just do a Google image search. These posters needed to be more playful and full of creative action.

The results that follow are some of my favorite illustrations I have had the privilege to work on.

Expose yourself. Be real.

Expose yourself. Be real.

Celebrate contribution. Share success.

Celebrate contribution. Share success.

Have fun!

Have fun!

Do what you know is right.

Do what you know is right.

Love. Yes, love.

Love. Yes, love.

Think fresh. Be courageous.

Think fresh. Be courageous.

Truth heals and sometimes it hurts!

Truth heals and sometimes it hurts!

Filter made some sweet business cards of these posters.... I like em.