Filter Digital approached me about helping them communicate their Tribal Values in a fun and witty way. I began by sketching ideas on my cool Filter Notebook. Figuring out how to interpret "Celebrate Contribution.", "Love. Yes love." etc. was a lengthy process of mashing up very wild ideas. A LARPER riding a cat? Lucha Libre unlikely matches? I was a little worried that my nutty ideas would get rejected, but Filter was very open and supportive.
With concepts meant to motivate I wondered "How far 'out there' could I go and not just motivate creative people, but inspire them as well?" There are a lot of talented people working for Filter and if anyone would get my wild ideas they would.
Humor, I think, is the best way to inspire creativity. Plenty designers have taken the common motivational poster and added cute quotes. Just do a Google image search. These posters needed to be more playful and full of creative action.
The results that follow are some of my favorite illustrations I have had the privilege to work on.
Filter made some sweet business cards of these posters.... I like em.